2022-2023
Twin Palms is a boutique motel in Palm Springs, California
The branding takes inspiration from one of the most unique times in American design. By combining nostalgic elements such as key tags, postcards, and matchbooks with contemporary color palettes, the branding creates an experience that’s both familiar and attractive.
Twin Palms Motel
Twin Palms Motel
Ephemera
One of the most important parts to creating the Twin Palms experience was designing authentic ephemera (things that exist or are used or enjoyed for only a short time).
The ephemera collection includes functional contemporary versions of typical motel items. For example, a room key as well as key tag. Other items include door hangers, matchbooks, postcards, and a menu that guests would receive in a check-in folder upon arrival.
Printed material
About page
Landing page
Postcards
Room key card
Matchbooks and key tags
Room key card holder
Door hangers
Conclusion
Twin Palms focused my interest in vintage typography. The research and mood boarding process is something I take into every project with me. It was essential in creating the entire experience. While I often come back to this project and change things, I felt I had created a successful mix of contemporary and vintage looks in the initial branding, and was proud to display it in person at Adelphi University.