2024
An opportunity for all Global Site Leaders to gather for the first time.
We were asked to consult with leadership and their steering committee to develop the content and experience that would be fun, engaging, and live on passed the event.
We developed the theme “Better Together“.
Services provided: Theme Graphics, Signage,
Templates, Swag, Digital Directory
Role: Designer
Creative Direction: Christopher Kokinos
Art Direction: Pedro Peguero
Zoetis Site Lead Summit
Zoetis Site Lead Summit
Banners were created for company headquarters as well as the on-site event.
We planned an evening event at a local speak-easy where VIP badges were needed to enter the private club with live music. We also created Hollywood stars for site leaders’ tables.
Concert-style t-shirts were distributed with manufacturing sites listed on the back like a tour list.
The event brought together site leaders of 28 different Zoetis sites from 11 countries.
Digital Assets
We updated the brand’s PowerPoint template with ”Better Together” branding.
We created additional slides as needed and developed a digital directory PowerPoint that site leaders could refer to to find those they connected with at the event. We also developed a zoom background to use with the event branding.
Conclusion
Attendees credited the Mixx with putting together a memorable and fun event. Post comms survey results showed a spike in team-feeling. Attendees have new tools to implement with their site teams. I enjoyed seeing my merchandise printed, it was a rewarding feeling seeing it bring together a global company.